CVS Essay Example | Topics and Well Written Essays - 750 words

CVS - Essay Example As competitors, the two companies monitor the moves of each other thereby ensuring that they change their marketing strategies accordingly. CVS Pharmacy’s products are cheaper than the drugs at Walgreen. The difference in the prices arises from the uniqueness of the markets the two pharmacies target. Drugs at CSV are averagely $1 cheaper than at Walgreen. Walgreen targets the wealthy while CVS targets the middle class a feature that justifies the differences in pricing. The two pharmacies advertise their products and services in different media depending on the cost implications of such besides their effectiveness in reaching the target audience. Such media include billboards, radio, television and newspaper among many others. Additionally, the pharmacies enjoy strategic locations in the cities, a feature that portrays the entrepreneurs’ consideration of place as a fundamental element of the marketing mix. Social media is yet another marketing platform that the two pharmacies use differently in growing their market shares. â€Å"Such different platforms as Facebook and Twitter offer marketers with unique platforms for interactions as both parties share information by posting on the walls of each other.† (Palmer 53). The two pharmacies use the sites differently owing to their unique structures and organizational cultures. CVs pharmacy has numerous Facebook pages and groups in which the company’s marketers interact with their target audiences through posts and comments thereby sharing ideas on the performance of the pharmacy in the market. Besides Facebook, the company has several Twitter accounts, which serves a similar purpose. Walgreen has similar platforms in which it communicates with its target audience while carrying out equally effective marketing researches. CVS Pharmacy for example introduced online shopping owing to the advent of

Practice & Communication In Social Work Essay Example | Topics and Well Written Essays - 2000 words

Practice & Communication In Social Work - Essay Example Many of the groups that a person is a member of can impact greatly on their lives – either positively or negatively. Throughout the ages, writers and researchers have been interested in the dynamics of groups. How a group forms, how it changes over time, how it comes to an end, and how a group structures itself, has been investigated by numerous researchers (Adams, 1990). What I have come to learn from this course is that to understand others, I need to understand group processes. For this semester’s social work course, a reflective journal assignment was set, focusing on my working within a group. I was in group D and our task was to raise money or provide Service User support for a local charity of our choice. I was at this stage of the course aware that our group would go through a process of stages, and so I chose Tuckman’s model (1965), that he later revised in 1977. The aim of this report is to evaluate the effectiveness of the group and my contribution to the group over the semester. Tuckman’s (1951) model of group dynamics states that all groups go through four stages: forming, storming, norming and performing. Tuckman contends that groups usually form when people test the boundaries of others. We had ample opportunity to do this, I think to our advantage, as we all knew each other from this class. I was fortunate to have mostly teamed up with people who had similar motivation levels to me. However, on reflection I can see how being placed into a group, instead of choosing one myself to be in, would represent many group formations in the professional world. In the workforce, people are often put into teams without having a choice.